Reinventing the Wheel is a company founded by three enthusiastic cyclists from in Melbourne, Australia. Our goal is to produce affordable custom bikes made from carbon fiber for both entry level and high end cyclists.
Making your own bike has always been possible, but we guarantee a strong carbon fiber frame customised to your body and your preferences.
We have a wide selection of handlebars, wheels, and frame structures; we also offer a range of emblems, paint-jobs, wraps, and decals for additional customisation options.